Secure Your Brand Identity & Prevent Infringement
A trademark is one of the most valuable assets for startups and SMBs, protecting brand names, logos, and product identities from unauthorized use. Proper trademark registration and enforcement help businesses establish a strong market presence, prevent brand dilution, and safeguard intellectual property (IP). At Avvocats & Partners LLP, we provide comprehensive trademark services to ensure global brand protection and legal compliance in India, the U.S., and Canada.
Why Trademark Protection is Essential for Businesses
• Prevents unauthorized use of brand names, logos, and slogans.
• Strengthens brand recognition and market positioning.
• Ensures exclusive rights to your business identity.
• Protects against legal disputes and trademark infringement claims.
- Review trademark portfolios and provide strategic advice
- Conduct availability searches, provide advice on registrability and file and prosecute applications for registration in Canada and internationally
- Statutory appeals and judicial reviews
- Opposition and cancellation proceedings before the Trademarks Opposition Board
- Litigation and disputes involving trademarks, tradenames, trade dress, and unfair competition
- Negotiate and draft trademark agreements, including assignments, licenses, and franchise agreements
- Provide due diligence services and advice on intellectual property in acquisitions, mergers, financings, and bankruptcies
- Trademark watching service to advise you of potentially similar applications published for opposition
A Mumbai-based e-commerce startup found that a competitor in the U.S. was using a similar brand name and logo, leading to consumer confusion.
Our Solution:
• Conducted a trademark opposition filing with the USPTO.
• Issued a cease-and-desist notice, demanding brand discontinuation.
• Negotiated an out-of-court settlement, securing exclusive rights for the client.
Outcome: The startup successfully protected its brand identity, avoiding market confusion and brand dilution.
Frequently Asked Questions (FAQs) by Startups
Trademark registration can take 8–12 months in India, 6–9 months in the U.S., and 12–18 months in Canada, depending on approvals and objections.
Yes! Businesses can trademark slogans, product names, taglines, and brand logos to secure exclusive rights.
The Madrid Protocol allows businesses to file a single international trademark application covering multiple countries.
Yes! We provide trademark enforcement, litigation, and dispute resolution services to protect brands from unauthorized use.
Lawyers in
Trademarks
Keshav Singh
Founder & Partner
Annette H. Kabia
Strategic Partner US – IP
Jimmy Lai
Strategic Partner US – Immigration
